Twitter Marketing Tips for Food Service on the Fly (Food trucks, food carts, outdoor dining)

For some small businesses, Twitter can be the single and best way to reach a targeted audience. For example, consider a food truck or food cart (back in college, at Rutgers University, we used to call the food trucks, “the Grease Trucks”): If your business is on wheels, most likely you will not set up shop in the same location every day. In fact, staying in one place seems to defeat the whole purpose of having a portable business. Additionally, if you are a restaurant whose business is heavily increased or decreased depending on the weather, i.e., a restaurant on a waterfront, twitter will quickly become your best friend for marketing.

For the food trucks and carts:

1)      Keep customers updated with your frequently changing locations- Simply tweet your location at a given time to make sure return customers, or even new people to the area, know where you are at all times. If you don’t keep open a constant dialogue with your hungry consumers, then how are they supposed to know where exactly to find your great food every day?

2)      Keep customers updated with how much food you have left toward the end of the day- Although that last tip regarding location may be an obvious one for the food truck business owner, consider this: What if you are close to running out of food, yet you still have enough for about thirty minutes? Instead of letting your customers walk away from your truck hungry and disappointed, give everyone a heads up via twitter to avoid turning customers away. This way, even if you are out of inventory, you can still reassure your disappointed customer to hop on twitter tomorrow in order to keep up with your food service on the go. Also, now you automatically have one more follower, making your business and online credibility that much stronger.

For the restaurant owner who depends on good weather for business- Instead of slowing down when the weather gets bad, cash in on the opportunity to draw people in via twitter! Since it would have been slow anyway, it certainly makes financial sense to give people breaks and coupon deals on their meals, appetizers, or drinks. For example, you could do a buy one-get one deal on “Rainy Day Happy Hour” drinks, or perhaps a discount on certain appetizers while you wait for the rain to clear up.

Also, keep in mind that twitter is a great tool for any restaurant:  mobile, stationary, or even those who are unconcerned with the weather entirely. Tweeters also tend to be people who are on the fly, and like to make decisions, such as what to eat, on the fly. If you can tailor your twitter marketing strategy to accommodate the needs of these folks, you will be sure to attract an entire market otherwise invisible to your services.

For more tips about Twitter, Social Media Marketing, SEO/SEM, or Internet Marketing tips in general, PLEASE VISIT OUR WEBSITE: SEO Innovations, LLC.

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