Social Media Marketing

Check out our latest video: Social Media for Marketing, not just Socializing

For more information about our company and the importance of SEO for small/medium sized business, check out my company’s website: SEOInnovationsLLC.com.

How to Use Twitter “Advanced Search” to Set up Super Local, Local Events

First of all, did you know that you can use twitter to search another tweeter within a radius of as close to 1 mile to your location?! To do this, follow these three steps:

1. Go to: search.twitter.com

2. Go to “Advanced Search”

3. Go to “Location”

Second of all, if you wanted to set up a local event, think about how useful such a search tool could be! You can use twitter to also search for others on twitter, in any given area, who you think would attend your type of event. Twitter is great for picking up on what particular conversations a given location is having, and what the various topics are under discussion. Make a list of these twitter users, keep an eye on what is being tweeted among them, and then get a feel for the area in which you are holding the event. By checking out the local buzz, you now have a much better feel for the area than you had before.

For example, let’s say there was a Chili Cookout event, yet the chili makers were not from the immediate area where they would like to hold the event. Still, they are wondering what type of businesses local to the area would also have interest in such an event. Using twitter, the chili makers happen to pick up on a popular trend of tweets regarding a local brewery in the area. Hey, it seems perfect to invite a local brewery, to help their customers wash down all that chili.

This shows how useful twitter can be from a local business/marketing perspective. The chili makers are able to narrow their twitter search so far down, as to find whatever brewers are as local as local gets: 1 mile! Not to mention, at the end of the day, such an event would certainly benefit both the chili makers and the brewery; all thanks to Twitter.

For more tips on twitter, social media, social media marketing, SEO or most anything internet marketing related, check out my company’s website: Seoinnovationsllc.com.

 Twitter Marketing Tips for Food Service on the Fly (Food trucks, food carts, outdoor dining)

For some small businesses, Twitter can be the single and best way to reach a targeted audience. For example, consider a food truck or food cart (back in college, at Rutgers University, we used to call the food trucks, “the Grease Trucks”): If your business is on wheels, most likely you will not set up shop in the same location every day. In fact, staying in one place seems to defeat the whole purpose of having a portable business. Additionally, if you are a restaurant whose business is heavily increased or decreased depending on the weather, i.e., a restaurant on a waterfront, twitter will quickly become your best friend for marketing.

For the food trucks and carts:

1)      Keep customers updated with your frequently changing locations- Simply tweet your location at a given time to make sure return customers, or even new people to the area, know where you are at all times. If you don’t keep open a constant dialogue with your hungry consumers, then how are they supposed to know where exactly to find your great food every day?

2)      Keep customers updated with how much food you have left toward the end of the day- Although that last tip regarding location may be an obvious one for the food truck business owner, consider this: What if you are close to running out of food, yet you still have enough for about thirty minutes? Instead of letting your customers walk away from your truck hungry and disappointed, give everyone a heads up via twitter to avoid turning customers away. This way, even if you are out of inventory, you can still reassure your disappointed customer to hop on twitter tomorrow in order to keep up with your food service on the go. Also, now you automatically have one more follower, making your business and online credibility that much stronger.

For the restaurant owner who depends on good weather for business- Instead of slowing down when the weather gets bad, cash in on the opportunity to draw people in via twitter! Since it would have been slow anyway, it certainly makes financial sense to give people breaks and coupon deals on their meals, appetizers, or drinks. For example, you could do a buy one-get one deal on “Rainy Day Happy Hour” drinks, or perhaps a discount on certain appetizers while you wait for the rain to clear up.

Also, keep in mind that twitter is a great tool for any restaurant:  mobile, stationary, or even those who are unconcerned with the weather entirely. Tweeters also tend to be people who are on the fly, and like to make decisions, such as what to eat, on the fly. If you can tailor your twitter marketing strategy to accommodate the needs of these folks, you will be sure to attract an entire market otherwise invisible to your services.

For more tips about Twitter, Social Media Marketing, SEO/SEM, or Internet Marketing tips in general, PLEASE VISIT OUR WEBSITE: SEO Innovations, LLC.

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