You already know what you and your business are able to do for people.
However, the key to internet marketing is letting people know that you are able to do it. Finding good keyword opportunities is one of the best ways to remind your readers and Google what you do and why people should go with your business over other businesses.
When it comes to writing good SEO content for a website, knowing when and where to place keywords into your content is crucial to communicating to potential customers what you can do for them. Therefore, it is crucial to find good keyword opportunities (vs. just putting keywords in any old place on your site): to place keywords in an area of your content that reads naturally, while still reminding your potential clients what your product is and what you can do for them.
So, for example, let’s say you have a business selling specialty sneakers. More specifically, your best selling items are high-end basketball shoes. Let’s also assume that, in order to bring people to your site, the keywords “high-end basketball shoes” are the best keywords you can put into your content.
Throughout the content of your site, you may already have a bunch of hyperlinks linking to your “Products” page that read: “If you want to check out more of our products, please visit our Productspage.” However, since you specialize in selling high-end basketball shoes, it would be much better from an SEO perspective (and from an internet marketing perspective in general) to write: “If you want to check out more of our extensive selection of high-end basketball shoes, please visit our Products page.”
The idea here is to take every good opportunity you can to remind both your readers and Google what your services and products are. Any website that sells any product in the world could write into their content: “If you want to check out more of our products, please visit our Products page.” Yet, what sets apart good internet marketing from bad internet marketing is setting your product apart from other products. Also, in terms of competing within your own particular market, you are reminding your customers that your selection of products is “extensive.” Going further, being that your product is “high-end,” this means that you have a unique selling point over other companies who may sell the same type of product. This is because the competition’s product still may not be high-end like yours.
For more tips on writing good SEO content, SEO in general, or most anything internet marketing related, check out my company’s website: SEOInnovationsLLC.com
Writing Good SEO Content is still crucial for bringing people/traffic to your website. While video and photos are important to use, they are not the be all/end all.
Just like any other form of marketing, internet marketing places strong emphasis on reaching its target audience. And, as much multimedia as there is online to catch audience attention, the truth is, at the end of the day: “Content is King.” This phrase is used so commonly now in SEO circles, it should become the slogan for SEO itself.
Catchy as it is, the reason “Content is King” is so big is because it means something so true.
Without being able to properly do that thing called writing–that people used to do a lot more of–reaching certain audiences can be impossible. This problem leads to the question, “Well then, what are the different types of audiences are out there, and how am I supposed to reach them?”
Without getting too in depth (so as not to potentially scare away a large audience), I will say this: Most of the people who use the internet, i.e., most audiences, fall rather close to the middle of an important-to-understand spectrum of reader types.
The Important-to-Understand Spectrum of Internet User/Reader Types
On one end of the spectrum, there are people who are typically avid readers to begin with. These people will read and make sure to understand every single word of text on a web page. We’ll call these “Bookworm Readers.”
On the other end of the spectrum, you have your YouTube/Google-Image-only crowd. Let’s call these folks “Reader haters.”
The internet is obviously a big place. Therefore, you will find a lot on the web representing both extremes of said spectrum. However, assuming you’d like to reach as many people on the web as possible when making your site, have comfort in knowing that most people are SKIMMERS.
Write for Skimmers!
Most of the time, write for people who are thirsty for information, yet not necessarily looking to open an in-depth book to do so. So, what do skimmers, your biggest audience, love? Skimmers love:
- Bold and bulleted lists like this one that are easy to see and read, without having to look and read for too long
- Hyperlinks that pop out of the surrounding text, leading them exactly to where they want to go
Keep these things in mind when writing content (or considering NOT to write content) for your website. Again, you’re in the game of marketing. Marketing is largely a numbers game. A large number of the people out there are one kind of people: SKIMMERS. This is why I’m right and not wrong when I say,
WRITE FOR SKIMMERS!
For more tips on writing good SEO content, SEO in general, or most anything internet marketing related, check out my company’s website: SEOInnovationsLLC.com.
For more information on SEO/SEM (Search Engine Marketing) or most anything internet marketing related, check out my company’s website: SEOInnovationsLLC.com.
Posted by seoinnovationsllcblog