“Why would you want a million visits to your website from people who won’t ever use your product when you can get 10,ooo people to your site who will all buy it?”
The amount of people who visit your site, a.k.a, “visitors” is always important to Google and other search engines regarding marketing. However, thanks to a new update by Google, the user himself/herself is what also counts; not just the amount of users.
Part of Google’s constant move toward a future of search engine quality vs. quantity, who visits your site is becoming as important as how many visit your site. This makes total sense if you think about it. It’s target marketing in the truest sense: Why would you want a million visits to your site from people who won’t ever use your product when you can get 10,ooo people to your site who will all buy it?
One of the tools a company like ours uses to monitor site traffic is called Google Analytics. And now, more than ever, we are able to see who vs how many are actually getting to your website.
According to a recent article on Search Engine Watch, “Your target audience typically contains various user personae. Each of those personae should receive different messaging…Therefore, in true marketing segmentation, you group various user groups together based on a common set of preferences and craft different messages to each segment.”
Google analytics now allows us to monitor your site to the exact point where we can group users together who will use your product. In doing so, we also eliminate and stop targeting those who will not.
Let us market your website, and unleash the ever increasing power of Google onto your marketing campaign.
For more information about internet marketing, check out my company’s website: SEOInnovationsLLC.com.